Sem Filtro: Max Bezerra talks about career, personal life and projects

Born in Patos, in the hinterland of Paraíba, Max Bezerra conquered the digital scene with his outgoing personality and entrepreneurial spirit. With a degree in architecture and urbanism, Max has made a name for himself not only as a content creator, but also as a successful entrepreneur.

Her journey in content production began more than a decade ago, at Snapchat, where she quickly attracted a large audience with her humorous videos. In 2014, Max became a web phenomenon when he popularized the catchphrase “shut up homophobic dog” while riding a wagon in his hometown. This moment went viral and consolidated her presence on social media.

Max Bezerra is known for his content that varies between fashion and humor, conquering fans wherever he goes. In addition to being a digital star, Max has accumulated diverse experiences. He worked in call centers and opened four stores in Patos, with emphasis on “Lojão do Max”, known for offering fashion at popular prices for women, men and children. In 2024, he decided to close his stores to focus exclusively on the digital world.

The influencer has also had success with selling online courses. His course “Knowing the World of Shopping of Brás with Max Bezerra” earned half a million reais, demonstrating his ability to undertake and educate his audience.

In addition to his online acting, Max Bezerra was successful on television. At TV Tambaú, SBT’s affiliate in Paraíba, he was a columnist for the program “Com Você”, where he presented a panel that combined fashion tips with moments of humor and chat about the lives of celebrities. Her charismatic presence and creative tips won over viewers.

Currently, Max is focused on consolidating his career as a digital influencer. With over 700k followers on Instagram and viral videos on TikTok that have amassed over a million likes, Max continues to positively impact her audience by expanding her reach more and more.

Check out the viral video that popularized his catchphrase “Silence homophobic dog!”

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